Table of Contents
CRM Buzzword or Tangible Business Benefit?
Customer Relationship Management
Answer!
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The Sales View
The Marketing View
The Support View
The Finance View
The Single View from Sage CRM Solutions
Sage CRM
The Customer Relationship Lifecycle
An Introduction to SalesLogix
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SalesLogix Suite
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SalesLogix Sales
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SalesLogix Marketing
SalesLogix Marketing
SalesLogix Support
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Anytime, Anywhere Data Access
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The Single View
Integrating the Front Office & Back Office
Integration Benefits
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Has CRM Produced The Benefits?
CRM Coming out of the trough
CRM – Reported Highlights
Increased Sales Revenue
Increased Service Performance
Increased Marketing Effectiveness
Reasons for Success
CRM Definitely A Business Benefit
Next Steps
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