Bringing Customer Focus
to your Business
Sage CRM
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Delivering CRM Solutions |
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500 Staff Worldwide |
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Small, Medium and Corporate Divisions |
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ACT! and SalesLogix |
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5,600 Companies use SalesLogix
Worldwide |
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SalesLogix installed and integrated at
50+ Sage Enterprise sites |
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UK HQ in Winnersh, Berkshire |
What is CRM?
What is CRM?
What is CRM?
What is CRM?
What is CRM?
What is CRM?
Customer Relationship
Management
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CRM is a business strategy to create
and sustain long term profitable customer relationships |
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CRM requires a customer centric business
philosophy and culture to support effective marketing, sales and service processes. |
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CRM applications can enable effective
customer relationship management, provided that the enterprise has the right
leadership, strategy and culture |
CRM is
The Customer Relationship
Lifecycle
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Marketing |
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Sales |
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Commercial Transactions |
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Service & Support |
An Introduction to
SalesLogix
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The Market Leading CRM Solution |
Slide 13
The Sales View
The Marketing View
The Support View
The Finance View
The Single View
from
Sage CRM Solutions
Slide 19
Slide 20
SalesLogix Suite
Slide 22
The Single View
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Integration to Sage Enterprise |
Integrating the Front
Office & Back Office
Sage Products for the SME
Integration Benefits
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Deliver all relevant customer
information to staff |
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Sales, Marketing, Service &
Financial |
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Fully enable the customer cycle through
to purchase |
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Improve Customer Service Levels &
Loyalty |
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Improve business intelligence |
Sage Enterprise and
SalesLogix Users
Sage Enterprise and
SalesLogix Users
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Building Products/Construction |
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Ultraframe Plc Clitheroe |
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Pilkington UK Limited St. Helens |
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St Helens Glass Co-Ltd. Merseyside |
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The Saville Group Ltd. Nether
Poppleton |
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Chemicals |
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Fosroc Limited Tamworth |
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Hubron Ltd Manchester |
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Multisol Limited Nantwich |
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Distrupol Ltd Chertsey |
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Barrettine Products Ltd Bristol |
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Sage Enterprise and
SalesLogix Users
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Communications |
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Comunica PLC Eastcote |
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Convergent Telecom Pocklington |
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Corporate 4U Ltd. Crewe |
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Dextra Accessories Crewe |
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Premises Networks Management Altrincham |
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Computers/High Tech |
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Alpha Business Computers Ltd Hazel
Grove |
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Phoenix Software Ltd York |
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H M Associates Marlow |
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Version One Stockport |
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Sage Enterprise and
SalesLogix Users
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Electronics |
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Elcometer Instruments Ltd Manchester |
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AICO LTD. Oswestry |
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Meteor Controls International
Ltd. Cookstown |
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Engineering |
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Leco Instruments - UK Stockport |
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Industrial Power Units Ltd. Oldbury |
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Healthcare/Medical/Pharmaceutical |
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Scrivens Hearing &
Optical Birmingham |
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Skillbond Direct Ltd High Wycombe |
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VernaCare Bolton |
Sage Enterprise and
SalesLogix Users
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Heating and Ventilation |
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Resource Environmental Services Midgham |
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Hamworthy Heating Ltd Dorset |
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Manufacturing |
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Beech Tree Manufacturing Ltd Halifax |
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Cutler-Hammer Ottery |
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Gaskell Plc Accrington |
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Seoul Nassau (UK) Ltd West Sussex |
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Laybond Products Ltd Chester |
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Office Supplies/Equipment |
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Stanford Marsh Worcester |
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Broadstock Office Furniture
Ltd Macclesfield |
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Sage Enterprise and
SalesLogix Users
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Other |
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Kappa Corrugated UK
Limited Northampton |
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John Blee (Tools) Ltd Birmingham |
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Dowlis Group Ltd Byfleet |
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Firwood Paints Ltd Bolton |
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The Cheese Cellar London |
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Roxspur Measurement &
Control Sheffield |
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Collectible World Studios Stoke on
Trent |
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Arbil Ltd Stourbridge |
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Misys Insurance
Management Peterborough |
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Jas Bowman & Sons Ltd Hitchin |
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Stanley Gibbons Limited Hampshire |
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Sage
Application Integration Server
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Provides a practical, real-life
solution by creating a bridge between SalesLogix and Sage L500 accounting
application and reduces time consuming data replication by a "smart
link" technology |
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Supports one-off customer import,
credit application, ongoing account synchronisation, sales order submission,
read-only access to relevant accounting data, product data exchange,
accounting events |
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Works with SalesLogix remote users |
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Fully customisable |
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The Value Proposition
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For SalesLogix |
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An efficient framework to integrate
various accounting applications in a timely and consistent manner |
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Ownership of a sound and highly
customisable integration technology |
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For the Channel |
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A powerful tool to address individual
customer requirements |
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Ability to develop own adapters and so
integrate other applications into the Sage solution stack (èAIS Development Partner
Programme) |
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For the Customer |
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A robust engine that turns multiple
best-of-breed applications into an integrated business solution |
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Partner & Customer
Benefits
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Single integration tool to learn,
customize and use |
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Sage can deliver more robust
integrations |
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Improves compatibility between versions
of integrated systems |
Demonstration
CRM
Definitely A Business Benefit
Benefits - Revenue
Enhancement
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Increased average revenue per sale |
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Increased customer retention rate |
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Improved close rate |
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Increased number of sales opportunities |
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Increased share of wallet |
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Increased customer Life Time Value |
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Improved new representative performance |
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Improved new CSR performance |
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Increased campaign response rate |
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Increased campaign conversion rate |
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Increased number of campaigns |
Benefits – Cost Reduction
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Reduced customer acquisition cost |
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Reduced training cost |
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Reduced employee turnover rate |
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Reduced order errors |
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Reduced average call time |
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Reduced employee turnover rate |
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Reduced cost of providing service |
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Reduced campaign execution costs |
Has CRM Produced The
Benefits?
Stanford Marsh Group
Next Steps
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SAGECRM.COM |
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Case Studies including integration to
Sage Enterprise |
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Call SAGE CRM 0845 245 0276 |
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Brian.Macgregor@sage.com |
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Sage Enterprise & Saleslogix
Resellers |
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SalesLogix and Sage
Enterprise Resellers
Bringing Customer Focus
to your Business